2023-11-01


Etsy "Ad goals" don't do anything. -- Etsy


There's a lot of discussion floating around online (like this, this, this, this, and this) about the effect of Etsy's so-called "ad goals" on your Etsy ad budget. The "ad goals" don't affect anything, and I've got the proof straight from Etsy. At the time of writing, I couldn't find anything in the official Seller Handbook that explained this. (Etsy, if you're reading this, that's the logical place to put this infomation.)